BKNG
Booking Holdings Inc. Consumer Discretionary - Travel Investor Relations →
Booking Holdings Inc. (BKNG) closed at $4457.17 as of 2026-02-02, trading 23.9% above its 200-week moving average of $3597.24. The stock is currently moving closer to the line, down from 39.5% last week. The 14-week RSI sits at 38, indicating neutral momentum.
Over the past 1353 weeks of data, BKNG has crossed below its 200-week moving average 12 times. On average, these episodes lasted 26 weeks. Historically, investors who bought BKNG at the start of these episodes saw an average one-year return of +36.9%.
With a market cap of $144.5 billion, BKNG is a large-cap stock. The company generates a free cash flow yield of 4.6%. The stock trades at -30.4x book value.
The company has been aggressively buying back shares, reducing its share count by 19.8% over the past three years.
Over the past 26 years, a hypothetical investment of $100 in BKNG would have grown to $944, compared to $729 for the S&P 500. That represents an annualized return of 9.0% vs 7.9% for the index — confirming BKNG as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 46.4% compound annual rate, with 4 consecutive years of positive cash generation.
Growth of $100: BKNG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After BKNG Crosses Below the Line?
Across 12 historical episodes, buying BKNG when it crossed below its 200-week moving average produced an average return of +37.0% after 12 months (median +44.0%), compared to +14.2% for the S&P 500 over the same periods. 67% of those episodes were profitable after one year. After 24 months, the average return was +120.9% vs +30.8% for the index.
Each line shows $100 invested at the moment BKNG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
BKNG has crossed below its 200-week MA 12 times with an average 1-year return of +36.9% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Apr 2000 | Jun 2004 | 217 | 97.8% | -94.7% | +1189.6% |
| Jul 2004 | Nov 2004 | 16 | 19.5% | +6.4% | +19768.9% |
| Dec 2004 | Dec 2004 | 1 | 0.6% | +2.2% | +19561.9% |
| Jan 2005 | Mar 2005 | 9 | 9.0% | -7.4% | +19604.7% |
| Aug 2005 | Oct 2005 | 11 | 13.2% | +52.0% | +20872.7% |
| Oct 2008 | Nov 2008 | 4 | 7.3% | +241.0% | +8620.1% |
| May 2019 | Jun 2019 | 1 | 0.6% | -1.0% | +173.5% |
| Feb 2020 | Aug 2020 | 26 | 34.6% | +37.3% | +167.2% |
| Sep 2020 | Nov 2020 | 9 | 11.6% | +29.2% | +154.0% |
| Jun 2022 | Aug 2022 | 8 | 14.7% | +38.5% | +137.6% |
| Aug 2022 | Nov 2022 | 14 | 17.6% | +59.2% | +137.1% |
| Dec 2022 | Dec 2022 | 2 | 3.1% | +79.5% | +133.7% |
| Average | 26 | — | +36.9% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02