BFAM
Bright Horizons Family Solutions Inc. Consumer Discretionary - Education & Childcare Investor Relations →
Bright Horizons Family Solutions Inc. (BFAM) closed at $77.33 as of 2026-03-20, trading 22.1% below its 200-week moving average of $99.27. This places BFAM in the extreme value zone. The stock moved further from the line this week, up from -23.2% last week. With a 14-week RSI of 29, BFAM is in oversold territory.
Trading volume is running at 1.1x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.28 ratio) is neutral — neither side is clearly dominating.
Over the past 638 weeks of data, BFAM has crossed below its 200-week moving average 9 times. On average, these episodes lasted 18 weeks. Historically, investors who bought BFAM at the start of these episodes saw an average one-year return of +19.0%.
With a market cap of $4.4 billion, BFAM is a mid-cap stock. The company generates a free cash flow yield of 5.8%, which is healthy. Return on equity stands at 14.8%. The stock trades at 3.2x book value.
Over the past 12.3 years, a hypothetical investment of $100 in BFAM would have grown to $212, compared to $435 for the S&P 500. BFAM has returned 6.3% annualized vs 12.7% for the index, underperforming the broader market over this period.
Free cash flow has been growing at a 29.9% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: BFAM vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After BFAM Crosses Below the Line?
Across 9 historical episodes, buying BFAM when it crossed below its 200-week moving average produced an average return of +14.1% after 12 months (median +1.0%), compared to +23.6% for the S&P 500 over the same periods. 57% of those episodes were profitable after one year. After 24 months, the average return was -8.4% vs +36.2% for the index.
Each line shows $100 invested at the moment BFAM crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
BFAM has crossed below its 200-week MA 9 times with an average 1-year return of +19.0% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Mar 2020 | Apr 2020 | 3 | 19.8% | +99.3% | -7.9% |
| May 2020 | May 2020 | 2 | 6.9% | +36.1% | -22.0% |
| Jul 2020 | Aug 2020 | 1 | 1.6% | +39.4% | -27.9% |
| Nov 2021 | Feb 2024 | 119 | 57.6% | -42.7% | -38.7% |
| Mar 2024 | Jul 2024 | 17 | 9.6% | +11.6% | -31.9% |
| Nov 2024 | Nov 2024 | 1 | 5.6% | -4.4% | -25.6% |
| Dec 2024 | Dec 2024 | 1 | 0.6% | -6.1% | -28.6% |
| Oct 2025 | Nov 2025 | 7 | 5.0% | N/A | -20.8% |
| Dec 2025 | Ongoing | 15+ | 33.0% | Ongoing | -23.2% |
| Average | 18 | — | +19.0% | — |
Frequently Asked Questions
Is BFAM below its 200-week moving average?
Yes. As of 2026-03-20, Bright Horizons Family Solutions Inc. (BFAM) is trading 22.1% below its 200-week moving average of $99.27. The current price is $77.33.
What is BFAM's 200-week moving average price?
Bright Horizons Family Solutions Inc.'s 200-week moving average is $99.27 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when BFAM drops below its 200-week moving average?
BFAM has crossed below its 200-week moving average 9 times in our data. On average, buying at that moment produced a one-year return of +19.0%. These dips have historically been decent entry points. These episodes lasted 18 weeks on average.
Is BFAM a good value right now?
Here's what our data says about BFAM as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 29 (oversold). Free cash flow yield is 5.8%. Return on equity is 14.8%. Price-to-book is 3.2x. This is not a buy or sell recommendation — always do your own research.
How does BFAM compare to the S&P 500?
Over the past 12.3 years, $100 invested in BFAM would have grown to $212, compared to $435 for the S&P 500. That's 6.3% annualized vs 12.7% for the index. BFAM has underperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20