BF-B
Brown-Forman Corporation Consumer Defensive - Beverages - Wineries & Distilleries Investor Relations →
Brown-Forman Corporation (BF-B) closed at $22.80 as of 2026-03-20, trading 51.4% below its 200-week moving average of $46.95. This places BF-B in the extreme value zone. The stock is currently moving closer to the line, down from -50.6% last week. With a 14-week RSI of 26, BF-B is in oversold territory.
Trading volume is running at 1.5x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.75 ratio) is neutral — neither side is clearly dominating.
Over the past 2352 weeks of data, BF-B has crossed below its 200-week moving average 14 times. On average, these episodes lasted 21 weeks. Historically, investors who bought BF-B at the start of these episodes saw an average one-year return of +23.7%.
With a market cap of $10.5 billion, BF-B is a large-cap stock. The company generates a free cash flow yield of 5.7%, which is healthy. Return on equity stands at 20.4%, indicating strong profitability. The stock trades at 2.6x book value.
BF-B is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 401.00%.
Over the past 33.2 years, a hypothetical investment of $100 in BF-B would have grown to $1650, compared to $2683 for the S&P 500. BF-B has returned 8.8% annualized vs 10.4% for the index, underperforming the broader market over this period.
Free cash flow has been declining at a -18.6% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: BF-B vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After BF-B Crosses Below the Line?
Across 10 historical episodes, buying BF-B when it crossed below its 200-week moving average produced an average return of +10.3% after 12 months (median +17.0%), compared to +12.3% for the S&P 500 over the same periods. 60% of those episodes were profitable after one year. After 24 months, the average return was +11.9% vs +26.5% for the index.
Each line shows $100 invested at the moment BF-B crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
BF-B has crossed below its 200-week MA 14 times with an average 1-year return of +23.7% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Aug 1983 | Sep 1983 | 5 | 9.1% | -0.4% | +8439.5% |
| Jan 1984 | Jan 1985 | 51 | 24.6% | +8.8% | +7901.3% |
| Mar 1985 | Mar 1985 | 1 | 3.2% | +69.3% | +7578.7% |
| Nov 1987 | Dec 1987 | 1 | 10.6% | +99.7% | +5506.3% |
| Feb 2000 | Mar 2000 | 7 | 20.1% | +36.5% | +595.7% |
| Jun 2000 | Oct 2000 | 14 | 7.8% | +21.5% | +562.1% |
| Jul 2002 | Jul 2002 | 1 | 2.0% | +33.6% | +471.8% |
| Oct 2008 | Nov 2009 | 57 | 25.2% | +5.9% | +151.3% |
| Nov 2009 | Nov 2009 | 1 | 0.9% | +31.3% | +129.9% |
| Feb 2010 | Feb 2010 | 1 | 2.0% | +40.6% | +132.6% |
| Oct 2022 | Oct 2022 | 2 | 1.2% | -15.3% | -61.6% |
| Dec 2022 | Jan 2023 | 2 | 2.1% | -11.9% | -62.7% |
| Feb 2023 | Jul 2023 | 22 | 8.0% | -11.8% | -62.3% |
| Aug 2023 | Ongoing | 134+ | 53.5% | Ongoing | -63.5% |
| Average | 21 | — | +23.7% | — |
Frequently Asked Questions
Is BF-B below its 200-week moving average?
Yes. As of 2026-03-20, Brown-Forman Corporation (BF-B) is trading 51.4% below its 200-week moving average of $46.95. The current price is $22.80.
What is BF-B's 200-week moving average price?
Brown-Forman Corporation's 200-week moving average is $46.95 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when BF-B drops below its 200-week moving average?
BF-B has crossed below its 200-week moving average 14 times in our data. On average, buying at that moment produced a one-year return of +23.7%. These dips have historically been decent entry points. These episodes lasted 21 weeks on average.
Is BF-B a good value right now?
Here's what our data says about BF-B as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 26 (oversold). Free cash flow yield is 5.7%. Return on equity is 20.4%. Price-to-book is 2.6x. This is not a buy or sell recommendation — always do your own research.
How does BF-B compare to the S&P 500?
Over the past 33.2 years, $100 invested in BF-B would have grown to $1650, compared to $2683 for the S&P 500. That's 8.8% annualized vs 10.4% for the index. BF-B has underperformed the broader market over this period.
Does BF-B pay a dividend?
Yes. Brown-Forman Corporation currently pays a dividend yield of 401.00%. It is also a Dividend Aristocrat, meaning it has raised its dividend for 25 or more consecutive years.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20