BF-B

Brown-Forman Corporation Consumer Defensive - Beverages - Wineries & Distilleries Investor Relations →

YES
39.2% BELOW
↑ Moving away Was -43.7% last week
-15% -10% -5% 0% 5% 10% 15%+
Buy Threshold $48.43
14-Week RSI 59

Brown-Forman Corporation (BF-B) closed at $29.45 as of 2026-02-02, trading 39.2% below its 200-week moving average of $48.43. This places BF-B in the extreme value zone. The stock moved further from the line this week, up from -43.7% last week. The 14-week RSI sits at 59, indicating neutral momentum.

Over the past 2346 weeks of data, BF-B has crossed below its 200-week moving average 14 times. On average, these episodes lasted 21 weeks. Historically, investors who bought BF-B at the start of these episodes saw an average one-year return of +23.7%.

With a market cap of $13.6 billion, BF-B is a large-cap stock. The company generates a free cash flow yield of 4.1%. Return on equity stands at 20.7%, indicating strong profitability. The stock trades at 3.3x book value.

BF-B is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 309.00%.

Over the past 33.2 years, a hypothetical investment of $100 in BF-B would have grown to $2111, compared to $2849 for the S&P 500. BF-B has returned 9.6% annualized vs 10.6% for the index, underperforming the broader market over this period.

Free cash flow has been declining at a -18.6% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.

Growth of $100: BF-B vs S&P 500

Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.

What Happens After BF-B Crosses Below the Line?

Across 10 historical episodes, buying BF-B when it crossed below its 200-week moving average produced an average return of +10.3% after 12 months (median +17.0%), compared to +12.3% for the S&P 500 over the same periods. 60% of those episodes were profitable after one year. After 24 months, the average return was +11.9% vs +26.5% for the index.

Each line shows $100 invested at the moment BF-B crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.

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Historical Touches

BF-B has crossed below its 200-week MA 14 times with an average 1-year return of +23.7% after recovery.

Crossed BelowRecoveredWeeksMax Depth1-Year ReturnReturn Since Touch
Aug 1983Sep 198359.1%-0.4%+10829.3%
Jan 1984Jan 19855124.6%+8.8%+10140.5%
Mar 1985Mar 198513.2%+69.3%+9727.6%
Nov 1987Dec 1987110.6%+99.7%+7075.2%
Feb 2000Mar 2000720.1%+36.5%+790.4%
Jun 2000Oct 2000147.8%+21.5%+747.4%
Jul 2002Jul 200212.0%+33.6%+631.9%
Oct 2008Nov 20095725.2%+5.9%+221.7%
Nov 2009Nov 200910.9%+31.3%+194.2%
Feb 2010Feb 201012.0%+40.6%+197.7%
Oct 2022Oct 202221.2%-15.3%-50.8%
Dec 2022Jan 202322.1%-11.9%-52.3%
Feb 2023Jul 2023228.0%-11.8%-51.8%
Aug 2023Ongoing128+53.5%Ongoing-53.3%
Average21+23.7%

Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.

Data as of Friday close, 2026-02-02