ASB
Associated Banc-Corp Financial Services - Banks - Regional Investor Relations →
Associated Banc-Corp (ASB) closed at $24.43 as of 2026-03-20, trading 19.9% above its 200-week moving average of $20.38. The stock is currently moving closer to the line, down from 20.4% last week. The 14-week RSI sits at 39, indicating neutral momentum.
Trading volume is running at 1.3x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.05 ratio) is neutral — neither side is clearly dominating.
Over the past 2352 weeks of data, ASB has crossed below its 200-week moving average 16 times. On average, these episodes lasted 30 weeks. Historically, investors who bought ASB at the start of these episodes saw an average one-year return of +11.7%.
With a market cap of $4.1 billion, ASB is a mid-cap stock. Return on equity stands at 9.9%. The stock trades at 0.8x book value.
Share count has increased 10.3% over three years, indicating dilution.
Over the past 33.2 years, a hypothetical investment of $100 in ASB would have grown to $718, compared to $2683 for the S&P 500. ASB has returned 6.1% annualized vs 10.4% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: ASB vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After ASB Crosses Below the Line?
Across 13 historical episodes, buying ASB when it crossed below its 200-week moving average produced an average return of +4.4% after 12 months (median +11.0%), compared to +13.5% for the S&P 500 over the same periods. 62% of those episodes were profitable after one year. After 24 months, the average return was +20.6% vs +32.6% for the index.
Each line shows $100 invested at the moment ASB crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
ASB has crossed below its 200-week MA 16 times with an average 1-year return of +11.7% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jan 1982 | May 1982 | 15 | 12.3% | +50.0% | +8301.7% |
| Jun 1982 | Oct 1982 | 17 | 0.8% | +66.7% | +8301.7% |
| Nov 1990 | Nov 1990 | 1 | 1.9% | +72.8% | +1579.3% |
| Jan 2000 | Dec 2000 | 48 | 29.4% | +16.8% | +230.1% |
| Jul 2007 | Mar 2012 | 242 | 60.3% | -40.6% | +46.7% |
| Apr 2012 | Sep 2012 | 22 | 12.0% | +9.8% | +178.1% |
| Oct 2012 | Nov 2012 | 6 | 3.7% | +27.6% | +191.3% |
| Dec 2018 | Jan 2019 | 5 | 10.1% | +11.7% | +57.6% |
| Mar 2019 | Apr 2019 | 2 | 3.6% | -41.3% | +56.0% |
| May 2019 | Dec 2019 | 28 | 12.9% | -36.0% | +52.5% |
| Jan 2020 | Feb 2021 | 59 | 46.6% | -3.9% | +50.2% |
| Jul 2021 | Jul 2021 | 2 | 0.2% | -2.3% | +51.9% |
| Jun 2022 | Jul 2022 | 5 | 1.2% | -3.3% | +54.6% |
| Mar 2023 | Jul 2023 | 18 | 20.1% | +19.6% | +55.5% |
| Aug 2023 | Nov 2023 | 15 | 13.3% | +28.3% | +55.9% |
| Mar 2025 | Apr 2025 | 2 | 1.6% | N/A | +30.6% |
| Average | 30 | — | +11.7% | — |
Frequently Asked Questions
Is ASB below its 200-week moving average?
No. Associated Banc-Corp (ASB) is currently 19.9% above its 200-week moving average of $20.38. It would need to fall to $20.38 to cross below the line.
What is ASB's 200-week moving average price?
Associated Banc-Corp's 200-week moving average is $20.38 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when ASB drops below its 200-week moving average?
ASB has crossed below its 200-week moving average 16 times in our data. On average, buying at that moment produced a one-year return of +11.7%. These dips have historically been decent entry points. These episodes lasted 30 weeks on average.
Is ASB a good value right now?
Here's what our data says about ASB as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 39. Return on equity is 9.9%. Price-to-book is 0.8x. This is not a buy or sell recommendation — always do your own research.
How does ASB compare to the S&P 500?
Over the past 33.2 years, $100 invested in ASB would have grown to $718, compared to $2683 for the S&P 500. That's 6.1% annualized vs 10.4% for the index. ASB has underperformed the broader market over this period.
Does ASB pay a dividend?
Yes. Associated Banc-Corp currently pays a dividend yield of 385.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20