APPF
AppFolio Inc. Technology - Property Software Investor Relations →
AppFolio Inc. (APPF) closed at $166.10 as of 2026-03-20, trading 13.4% below its 200-week moving average of $191.72. This places APPF in the extreme value zone. The stock is currently moving closer to the line, down from -9.9% last week. With a 14-week RSI of 22, APPF is in oversold territory.
Trading volume is running at 1.6x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.71 ratio) is neutral — neither side is clearly dominating.
Over the past 512 weeks of data, APPF has crossed below its 200-week moving average 5 times. On average, these episodes lasted 13 weeks. Historically, investors who bought APPF at the start of these episodes saw an average one-year return of +54.2%.
With a market cap of $6.0 billion, APPF is a mid-cap stock. The company generates a free cash flow yield of 3.2%. Return on equity stands at 26.5%, indicating strong profitability. The stock trades at 11.0x book value.
APPF passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.
Over the past 9.9 years, a hypothetical investment of $100 in APPF would have grown to $1138, compared to $364 for the S&P 500. That represents an annualized return of 27.8% vs 13.9% for the index — confirming APPF as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
In the past 12 months, corporate insiders have made 2 open-market purchases totaling $5,648,974. Notably, these purchases occurred while APPF is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been growing at a 284.7% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: APPF vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After APPF Crosses Below the Line?
Across 4 historical episodes, buying APPF when it crossed below its 200-week moving average produced an average return of +55.0% after 12 months (median +98.0%), compared to +7.8% for the S&P 500 over the same periods. 100% of those episodes were profitable after one year. After 24 months, the average return was +149.0% vs +26.0% for the index.
Each line shows $100 invested at the moment APPF crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
APPF has crossed below its 200-week MA 5 times with an average 1-year return of +54.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| May 2016 | Jul 2016 | 6 | 5.6% | +112.0% | +1037.7% |
| Jan 2022 | Jan 2022 | 2 | 0.5% | +5.0% | +50.1% |
| Mar 2022 | Feb 2023 | 47 | 21.4% | +4.6% | +48.3% |
| Mar 2023 | Mar 2023 | 3 | 5.8% | +95.2% | +42.4% |
| Feb 2026 | Ongoing | 7+ | 13.4% | Ongoing | -7.6% |
| Average | 13 | — | +54.2% | — |
Frequently Asked Questions
Is APPF below its 200-week moving average?
Yes. As of 2026-03-20, AppFolio Inc. (APPF) is trading 13.4% below its 200-week moving average of $191.72. The current price is $166.10.
What is APPF's 200-week moving average price?
AppFolio Inc.'s 200-week moving average is $191.72 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when APPF drops below its 200-week moving average?
APPF has crossed below its 200-week moving average 5 times in our data. On average, buying at that moment produced a one-year return of +54.2%. These dips have historically been decent entry points. These episodes lasted 13 weeks on average.
Is APPF a good value right now?
Here's what our data says about APPF as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 22 (oversold). Free cash flow yield is 3.2%. Return on equity is 26.5%. Price-to-book is 11.0x. This is not a buy or sell recommendation — always do your own research.
How does APPF compare to the S&P 500?
Over the past 9.9 years, $100 invested in APPF would have grown to $1138, compared to $364 for the S&P 500. That's 27.8% annualized vs 13.9% for the index. APPF has outperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20