AMZN
Amazon.com Inc. Consumer Discretionary - E-Commerce Investor Relations →
Amazon.com Inc. (AMZN) closed at $210.32 as of 2026-02-02, trading 27.4% above its 200-week moving average of $165.03. The stock is currently moving closer to the line, down from 45.2% last week. The 14-week RSI sits at 35, indicating neutral momentum.
Over the past 1451 weeks of data, AMZN has crossed below its 200-week moving average 12 times. On average, these episodes lasted 23 weeks. Historically, investors who bought AMZN at the start of these episodes saw an average one-year return of +32.1%.
With a market cap of $2.3 trillion, AMZN is a mega-cap stock. The company generates a free cash flow yield of 1.2%. Return on equity stands at 24.3%, indicating strong profitability. The stock trades at 6.1x book value.
Share count has increased 4.1% over three years, indicating dilution. AMZN passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.
Over the past 27.9 years, a hypothetical investment of $100 in AMZN would have grown to $53415, compared to $1005 for the S&P 500. That represents an annualized return of 25.2% vs 8.6% for the index — confirming AMZN as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Growth of $100: AMZN vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After AMZN Crosses Below the Line?
Across 12 historical episodes, buying AMZN when it crossed below its 200-week moving average produced an average return of +29.0% after 12 months (median +29.0%), compared to +7.9% for the S&P 500 over the same periods. 67% of those episodes were profitable after one year. After 24 months, the average return was +51.2% vs +8.9% for the index.
Each line shows $100 invested at the moment AMZN crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
AMZN has crossed below its 200-week MA 12 times with an average 1-year return of +32.1% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 2000 | Jul 2000 | 3 | 9.1% | -63.4% | +12317.4% |
| Jul 2000 | Aug 2000 | 3 | 19.5% | -59.2% | +13921.3% |
| Oct 2000 | May 2003 | 135 | 83.9% | -77.2% | +13227.2% |
| Mar 2006 | Nov 2006 | 36 | 32.5% | +7.2% | +11513.5% |
| Nov 2006 | Dec 2006 | 2 | 3.3% | +129.8% | +10573.4% |
| Dec 2006 | Apr 2007 | 14 | 8.5% | +139.4% | +10559.9% |
| Oct 2008 | Dec 2008 | 11 | 29.2% | +88.2% | +8204.8% |
| Jan 2009 | Jan 2009 | 2 | 6.5% | +146.4% | +8053.5% |
| Apr 2022 | Jul 2022 | 13 | 16.5% | -15.2% | +69.2% |
| Aug 2022 | Jul 2023 | 48 | 35.8% | +8.3% | +64.9% |
| Aug 2023 | Aug 2023 | 2 | 1.0% | +32.9% | +57.9% |
| Sep 2023 | Oct 2023 | 6 | 8.2% | +48.4% | +62.9% |
| Average | 23 | — | +32.1% | — |
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of Friday close, 2026-02-02