URI
United Rentals Inc. Industrials - Equipment Rental Investor Relations →
United Rentals Inc. (URI) closed at $710.47 as of 2026-03-20, trading 20.3% above its 200-week moving average of $590.56. The stock is currently moving closer to the line, down from 25.3% last week. The 14-week RSI sits at 42, indicating neutral momentum.
Trading volume is running at 1.0x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.82 ratio) is neutral — neither side is clearly dominating.
Over the past 1426 weeks of data, URI has crossed below its 200-week moving average 23 times. On average, these episodes lasted 20 weeks. Historically, investors who bought URI at the start of these episodes saw an average one-year return of +25.2%.
With a market cap of $45.2 billion, URI is a large-cap stock. The company generates a free cash flow yield of 4.3%. Return on equity stands at 28.4%, indicating strong profitability. The stock trades at 5.0x book value.
The company has been aggressively buying back shares, reducing its share count by 9.0% over the past three years.
Over the past 27.4 years, a hypothetical investment of $100 in URI would have grown to $3205, compared to $902 for the S&P 500. That represents an annualized return of 13.5% vs 8.4% for the index — confirming URI as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been declining at a -3.8% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: URI vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After URI Crosses Below the Line?
Across 23 historical episodes, buying URI when it crossed below its 200-week moving average produced an average return of +34.2% after 12 months (median +26.0%), compared to +13.0% for the S&P 500 over the same periods. 61% of those episodes were profitable after one year. After 24 months, the average return was +83.8% vs +26.2% for the index.
Each line shows $100 invested at the moment URI crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
URI has crossed below its 200-week MA 23 times with an average 1-year return of +25.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Nov 1998 | Dec 1998 | 4 | 22.2% | -40.7% | +2681.0% |
| Mar 1999 | Apr 1999 | 4 | 6.6% | -50.5% | +2549.5% |
| May 1999 | May 1999 | 1 | 0.2% | -51.2% | +2474.1% |
| May 1999 | Jun 1999 | 4 | 9.8% | -42.6% | +2525.8% |
| Aug 1999 | Jun 2001 | 96 | 48.1% | -11.1% | +2931.9% |
| Aug 2001 | Feb 2002 | 26 | 25.2% | -33.5% | +3062.3% |
| Jun 2002 | Sep 2003 | 63 | 70.4% | -36.6% | +3272.6% |
| Sep 2003 | Oct 2003 | 5 | 7.4% | -0.1% | +4461.0% |
| Feb 2004 | Jul 2004 | 19 | 10.3% | +8.3% | +4091.7% |
| Aug 2004 | Nov 2004 | 12 | 14.1% | +28.7% | +4791.7% |
| Jan 2005 | Jan 2005 | 3 | 5.5% | +44.6% | +4149.9% |
| Nov 2007 | Oct 2010 | 153 | 86.2% | -73.2% | +3046.0% |
| Aug 2011 | Aug 2011 | 1 | 13.6% | +168.1% | +5508.1% |
| Jul 2015 | Oct 2015 | 13 | 12.8% | +20.9% | +1036.0% |
| Dec 2015 | Dec 2015 | 2 | 4.8% | +59.9% | +988.3% |
| Jan 2016 | Jul 2016 | 28 | 36.1% | +77.0% | +1089.5% |
| Sep 2016 | Sep 2016 | 1 | 1.0% | +75.1% | +873.2% |
| Oct 2016 | Nov 2016 | 4 | 6.6% | +91.6% | +876.8% |
| Dec 2018 | Dec 2018 | 4 | 8.8% | +51.3% | +607.4% |
| May 2019 | Jun 2019 | 1 | 2.6% | +26.1% | +567.8% |
| Aug 2019 | Sep 2019 | 4 | 9.9% | +50.2% | +536.2% |
| Sep 2019 | Oct 2019 | 1 | 0.5% | +57.9% | +527.3% |
| Mar 2020 | May 2020 | 11 | 45.1% | +160.2% | +535.6% |
| Average | 20 | — | +25.2% | — |
Frequently Asked Questions
Is URI below its 200-week moving average?
No. United Rentals Inc. (URI) is currently 20.3% above its 200-week moving average of $590.56. It would need to fall to $590.56 to cross below the line.
What is URI's 200-week moving average price?
United Rentals Inc.'s 200-week moving average is $590.56 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when URI drops below its 200-week moving average?
URI has crossed below its 200-week moving average 23 times in our data. On average, buying at that moment produced a one-year return of +25.2%. These dips have historically been decent entry points. These episodes lasted 20 weeks on average.
Is URI a good value right now?
Here's what our data says about URI as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 42. Free cash flow yield is 4.3%. Return on equity is 28.4%. Price-to-book is 5.0x. This is not a buy or sell recommendation — always do your own research.
How does URI compare to the S&P 500?
Over the past 27.4 years, $100 invested in URI would have grown to $3205, compared to $902 for the S&P 500. That's 13.5% annualized vs 8.4% for the index. URI has outperformed the broader market over this period.
Does URI pay a dividend?
Yes. United Rentals Inc. currently pays a dividend yield of 111.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20