SBUX
Starbucks Corporation Consumer Discretionary - Restaurants Investor Relations →
Starbucks Corporation (SBUX) closed at $92.55 as of 2026-03-20, trading 4.8% above its 200-week moving average of $88.30. The stock is currently moving closer to the line, down from 12.4% last week. The 14-week RSI sits at 57, indicating neutral momentum.
Trading volume is running at 1.3x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.94 ratio) is neutral — neither side is clearly dominating.
Over the past 1712 weeks of data, SBUX has crossed below its 200-week moving average 18 times. On average, these episodes lasted 14 weeks. Historically, investors who bought SBUX at the start of these episodes saw an average one-year return of +25.2%.
With a market cap of $105.4 billion, SBUX is a large-cap stock. Free cash flow yield is currently negative, meaning the company is burning cash. The stock trades at -12.6x book value.
Over the past 32.9 years, a hypothetical investment of $100 in SBUX would have grown to $16805, compared to $2594 for the S&P 500. That represents an annualized return of 16.8% vs 10.4% for the index — confirming SBUX as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
In the past 12 months, corporate insiders have made 1 open-market purchase totaling $994,500.
Free cash flow has been declining at a -1.5% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: SBUX vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After SBUX Crosses Below the Line?
Across 18 historical episodes, buying SBUX when it crossed below its 200-week moving average produced an average return of +25.5% after 12 months (median +21.0%), compared to +14.8% for the S&P 500 over the same periods. 81% of those episodes were profitable after one year. After 24 months, the average return was +35.0% vs +31.5% for the index.
Each line shows $100 invested at the moment SBUX crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
SBUX has crossed below its 200-week MA 18 times with an average 1-year return of +25.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 2001 | Oct 2001 | 2 | 7.6% | +45.5% | +3393.7% |
| Jun 2007 | Dec 2009 | 130 | 70.7% | -32.5% | +876.7% |
| Dec 2009 | Jan 2010 | 1 | 0.3% | +41.2% | +981.7% |
| Jan 2010 | Feb 2010 | 4 | 4.7% | +46.9% | +988.8% |
| Jun 2018 | Aug 2018 | 10 | 7.3% | +67.2% | +114.2% |
| Mar 2020 | Mar 2020 | 1 | 7.5% | +87.0% | +82.5% |
| Mar 2022 | Mar 2022 | 1 | 1.4% | +23.0% | +23.3% |
| Apr 2022 | Aug 2022 | 18 | 15.9% | +31.5% | +25.2% |
| Aug 2022 | Sep 2022 | 2 | 4.2% | +16.0% | +19.9% |
| Sep 2022 | Oct 2022 | 6 | 3.3% | +13.7% | +19.7% |
| Sep 2023 | Oct 2023 | 5 | 0.8% | +9.4% | +8.1% |
| Jan 2024 | Feb 2024 | 4 | 0.9% | +2.9% | +6.7% |
| Feb 2024 | Aug 2024 | 24 | 22.3% | +27.5% | +4.7% |
| Sep 2024 | Sep 2024 | 1 | 2.2% | -3.9% | +5.6% |
| Dec 2024 | Jan 2025 | 4 | 5.3% | +3.1% | +8.7% |
| Mar 2025 | Jun 2025 | 10 | 12.5% | N/A | +15.8% |
| Jul 2025 | Aug 2025 | 1 | 3.6% | N/A | +8.7% |
| Aug 2025 | Jan 2026 | 20 | 11.5% | N/A | +6.2% |
| Average | 14 | — | +25.2% | — |
Frequently Asked Questions
Is SBUX below its 200-week moving average?
No. Starbucks Corporation (SBUX) is currently 4.8% above its 200-week moving average of $88.30. It would need to fall to $88.30 to cross below the line.
What is SBUX's 200-week moving average price?
Starbucks Corporation's 200-week moving average is $88.30 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when SBUX drops below its 200-week moving average?
SBUX has crossed below its 200-week moving average 18 times in our data. On average, buying at that moment produced a one-year return of +25.2%. These dips have historically been decent entry points. These episodes lasted 14 weeks on average.
Is SBUX a good value right now?
Here's what our data says about SBUX as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 57. Free cash flow is currently negative. Price-to-book is -12.6x. This is not a buy or sell recommendation — always do your own research.
How does SBUX compare to the S&P 500?
Over the past 32.9 years, $100 invested in SBUX would have grown to $16805, compared to $2594 for the S&P 500. That's 16.8% annualized vs 10.4% for the index. SBUX has outperformed the broader market over this period.
Does SBUX pay a dividend?
Yes. Starbucks Corporation currently pays a dividend yield of 268.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20