NOW
ServiceNow Inc. Technology - Cloud Software Investor Relations →
ServiceNow Inc. (NOW) closed at $110.38 as of 2026-03-20, trading 21.3% below its 200-week moving average of $140.28. This places NOW in the extreme value zone. The stock is currently moving closer to the line, down from -18.9% last week. With a 14-week RSI of 25, NOW is in oversold territory.
Trading volume is running at 1.0x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.21 ratio) is neutral — neither side is clearly dominating.
Over the past 668 weeks of data, NOW has crossed below its 200-week moving average 5 times. On average, these episodes lasted 8 weeks. Historically, investors who bought NOW at the start of these episodes saw an average one-year return of +64.3%.
With a market cap of $116.5 billion, NOW is a large-cap stock. The company generates a free cash flow yield of 4.2%. Return on equity stands at 15.5%, a solid level. The stock trades at 8.9x book value.
Share count has increased 3.2% over three years, indicating dilution. NOW passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.
Over the past 12.8 years, a hypothetical investment of $100 in NOW would have grown to $1366, compared to $506 for the S&P 500. That represents an annualized return of 22.6% vs 13.5% for the index — confirming NOW as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
In the past 12 months, corporate insiders have made 1 open-market purchase totaling $3,000,058. Notably, these purchases occurred while NOW is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been growing at a 27.8% compound annual rate, with 4 consecutive years of positive cash generation. A business generating more cash every year while trading below its 200-week moving average is exactly the kind of disconnect value investors look for.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: NOW vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After NOW Crosses Below the Line?
Across 5 historical episodes, buying NOW when it crossed below its 200-week moving average produced an average return of +47.5% after 12 months (median +48.0%), compared to +26.2% for the S&P 500 over the same periods. 100% of those episodes were profitable after one year. After 24 months, the average return was +130.2% vs +52.8% for the index.
Each line shows $100 invested at the moment NOW crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
NOW has crossed below its 200-week MA 5 times with an average 1-year return of +64.3% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Feb 2016 | Feb 2016 | 4 | 10.8% | +71.0% | +955.1% |
| Sep 2022 | Jan 2023 | 17 | 19.9% | +47.0% | +46.4% |
| Feb 2023 | Mar 2023 | 6 | 7.0% | +74.3% | +25.7% |
| May 2023 | May 2023 | 1 | 4.2% | +64.8% | +26.9% |
| Jan 2026 | Ongoing | 10+ | 27.9% | Ongoing | -13.3% |
| Average | 8 | — | +64.3% | — |
Frequently Asked Questions
Is NOW below its 200-week moving average?
Yes. As of 2026-03-20, ServiceNow Inc. (NOW) is trading 21.3% below its 200-week moving average of $140.28. The current price is $110.38.
What is NOW's 200-week moving average price?
ServiceNow Inc.'s 200-week moving average is $140.28 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when NOW drops below its 200-week moving average?
NOW has crossed below its 200-week moving average 5 times in our data. On average, buying at that moment produced a one-year return of +64.3%. These dips have historically been decent entry points. These episodes lasted 8 weeks on average.
Is NOW a good value right now?
Here's what our data says about NOW as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 25 (oversold). Free cash flow yield is 4.2%. Return on equity is 15.5%. Price-to-book is 8.9x. This is not a buy or sell recommendation — always do your own research.
How does NOW compare to the S&P 500?
Over the past 12.8 years, $100 invested in NOW would have grown to $1366, compared to $506 for the S&P 500. That's 22.6% annualized vs 13.5% for the index. NOW has outperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20