KR
The Kroger Co. Consumer Staples - Grocery Investor Relations →
The Kroger Co. (KR) closed at $66.02 as of 2026-05-15, trading 23.1% above its 200-week moving average of $53.64. The stock moved further from the line this week, up from 22.0% last week. The 14-week RSI sits at 49, indicating neutral momentum.
Trading volume is running at 1.1x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.33 ratio) is neutral — neither side is clearly dominating.
Over the past 3310 weeks of data, KR has crossed below its 200-week moving average 28 times. On average, these episodes lasted 28 weeks. Historically, investors who bought KR at the start of these episodes saw an average one-year return of +31.7%.
With a market cap of $40.7 billion, KR is a large-cap stock. The company generates a free cash flow yield of 8.3%, which is notably high. Return on equity stands at 14.4%. The stock trades at 7.1x book value.
The company has been aggressively buying back shares, reducing its share count by 14.1% over the past three years.
Over the past 33.4 years, a hypothetical investment of $100 in KR would have grown to $4331, compared to $3058 for the S&P 500. That represents an annualized return of 11.9% vs 10.8% for the index — confirming KR as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 34.5% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: KR vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After KR Crosses Below the Line?
Across 18 historical episodes, buying KR when it crossed below its 200-week moving average produced an average return of +13.8% after 12 months (median +15.0%), compared to +6.1% for the S&P 500 over the same periods. 56% of those episodes were profitable after one year. After 24 months, the average return was +31.5% vs +19.8% for the index.
Each line shows $100 invested at the moment KR crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Bean Score Experimental
The Bean Score measures how far a stock's free cash flow yield has deviated from its own quarterly baseline, normalized by the stock's historical behavior. Between earnings dates, FCF is constant — so the score is purely a function of stock price. The levels below show at what prices KR would reach each dislocation threshold.
Dislocation Price Levels
Prices where KR's Bean Score would hit each σ threshold. Valid until next earnings report (last report: 2026-01-31).
| Level | σ | Price | Signal |
|---|---|---|---|
| Deep Value | +2σ | $60.31 | Unusually cheap — potential buy zone |
| Value | +1σ | $63.17 | Cheap vs. own history |
| Fair Value | +0σ | $66.32 | Historical mean behavior |
| Expensive | -1σ | $69.79 | Expensive vs. own history |
| Deep Expensive | -2σ | $73.65 | Unusually expensive — potential trim zone |
Signal Accuracy Collecting Data
The Bean Score system is accumulating weekly data to validate signal accuracy. After 13+ weeks of history, this section will display win rates and average returns for each σ threshold crossing — answering the question: "When this score says cheap or expensive, does the price subsequently move in the expected direction?"
Theoretical framework — not backtested or forward-tested. The Bean Score uses trailing twelve-month free cash flow yield as a dislocation identifier. It measures whether the market has pushed a stock's yield unusually far from its own baseline behavior. These levels are reference points for identifying potential swing trade opportunities, not buy/sell signals. FCF values update quarterly with earnings; between reports, all movement is price-driven.
Historical Touches
KR has crossed below its 200-week MA 28 times with an average 1-year return of +31.7% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Apr 1966 | Apr 1968 | 104 | 29.8% | -16.5% | +184421.4% |
| May 1968 | May 1968 | 2 | 2.3% | +57.4% | +182862.8% |
| Jan 1970 | Feb 1970 | 1 | 1.9% | +49.5% | +173021.8% |
| May 1970 | May 1970 | 1 | 7.0% | +70.3% | +178517.8% |
| Jun 1970 | Jul 1970 | 4 | 3.6% | +66.2% | +171647.9% |
| Sep 1971 | Sep 1971 | 1 | 0.2% | -29.2% | +137873.5% |
| Oct 1971 | Dec 1971 | 10 | 12.7% | -31.7% | +139570.0% |
| Feb 1972 | Jan 1975 | 154 | 42.7% | -21.8% | +140120.3% |
| Oct 1975 | Dec 1975 | 9 | 10.5% | +46.0% | +184950.0% |
| Oct 1988 | Nov 1988 | 1 | 32.8% | +384.6% | +23403.2% |
| Jun 1992 | Jan 1993 | 29 | 25.8% | +20.2% | +4995.0% |
| Dec 1999 | May 2000 | 22 | 26.6% | +53.3% | +1079.6% |
| May 2000 | Jun 2000 | 3 | 8.4% | +31.6% | +897.2% |
| Oct 2000 | Oct 2000 | 1 | 0.0% | +15.0% | +802.2% |
| Apr 2001 | Apr 2001 | 4 | 2.3% | -0.5% | +756.6% |
| Sep 2001 | Sep 2001 | 1 | 0.9% | -34.0% | +713.5% |
| Dec 2001 | Jun 2005 | 184 | 44.8% | -26.5% | +823.8% |
| Jan 2009 | Feb 2011 | 109 | 19.4% | -3.1% | +715.3% |
| Aug 2011 | Oct 2011 | 10 | 4.2% | +1.0% | +672.8% |
| Nov 2011 | Nov 2011 | 2 | 1.6% | +11.5% | +678.9% |
| May 2012 | Jun 2012 | 4 | 2.4% | +65.1% | +689.7% |
| Jul 2012 | Jul 2012 | 2 | 2.4% | +84.6% | +702.2% |
| Aug 2012 | Aug 2012 | 1 | 0.0% | +75.5% | +685.6% |
| Mar 2017 | Apr 2017 | 4 | 2.1% | -14.8% | +178.4% |
| Apr 2017 | May 2017 | 5 | 2.4% | -12.2% | +170.6% |
| Jun 2017 | Aug 2018 | 61 | 33.6% | +18.5% | +258.5% |
| Sep 2018 | Nov 2019 | 63 | 25.0% | -3.6% | +180.3% |
| Jan 2020 | Feb 2020 | 1 | 0.3% | +31.2% | +182.2% |
| Average | 28 | — | +31.7% | — |
Frequently Asked Questions
Is KR below its 200-week moving average?
No. The Kroger Co. (KR) is currently 23.1% above its 200-week moving average of $53.64. It would need to fall to $53.64 to cross below the line.
What is KR's 200-week moving average price?
The Kroger Co.'s 200-week moving average is $53.64 as of 2026-05-15. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when KR drops below its 200-week moving average?
KR has crossed below its 200-week moving average 28 times in our data. On average, buying at that moment produced a one-year return of +31.7%. These dips have historically been decent entry points. These episodes lasted 28 weeks on average.
Is KR a good value right now?
Here's what our data says about KR as of 2026-05-15: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 49. Free cash flow yield is 8.3%. Return on equity is 14.4%. Price-to-book is 7.1x. This is not a buy or sell recommendation — always do your own research.
How does KR compare to the S&P 500?
Over the past 33.4 years, $100 invested in KR would have grown to $4331, compared to $3058 for the S&P 500. That's 11.9% annualized vs 10.8% for the index. KR has outperformed the broader market over this period.
Does KR pay a dividend?
Yes. The Kroger Co. currently pays a dividend yield of 212.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-15