KO
The Coca-Cola Company Consumer Staples - Beverages Investor Relations →
The Coca-Cola Company (KO) closed at $80.82 as of 2026-05-15, trading 30.7% above its 200-week moving average of $61.85. The stock moved further from the line this week, up from 27.0% last week. The 14-week RSI sits at 56, indicating neutral momentum.
Trading volume is running at 1.1x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.85 ratio) is neutral — neither side is clearly dominating.
Over the past 3310 weeks of data, KO has crossed below its 200-week moving average 26 times. On average, these episodes lasted 24 weeks. Historically, investors who bought KO at the start of these episodes saw an average one-year return of +11.6%.
With a market cap of $347.7 billion, KO is a large-cap stock. The company generates a free cash flow yield of 0.9%. Return on equity stands at 43.4%, indicating strong profitability. The stock trades at 10.3x book value.
KO is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 262.00%.
Over the past 33.4 years, a hypothetical investment of $100 in KO would have grown to $1733, compared to $3058 for the S&P 500. KO has returned 8.9% annualized vs 10.8% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 1 open-market purchase totaling $998,676.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: KO vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After KO Crosses Below the Line?
Across 13 historical episodes, buying KO when it crossed below its 200-week moving average produced an average return of +7.2% after 12 months (median +4.0%), compared to +15.5% for the S&P 500 over the same periods. 69% of those episodes were profitable after one year. After 24 months, the average return was +14.8% vs +19.5% for the index.
Each line shows $100 invested at the moment KO crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Bean Score Experimental
The Bean Score measures how far a stock's free cash flow yield has deviated from its own quarterly baseline, normalized by the stock's historical behavior. Between earnings dates, FCF is constant — so the score is purely a function of stock price. The levels below show at what prices KO would reach each dislocation threshold.
Dislocation Price Levels
Prices where KO's Bean Score would hit each σ threshold. Valid until next earnings report (last report: 2026-03-31).
| Level | σ | Price | Signal |
|---|---|---|---|
| Deep Value | +2σ | $75.80 | Unusually cheap — potential buy zone |
| Value | +1σ | $77.58 | Cheap vs. own history |
| Fair Value | +0σ | $79.44 | Historical mean behavior |
| Expensive | -1σ | $81.39 | Expensive vs. own history |
| Deep Expensive | -2σ | $83.44 | Unusually expensive — potential trim zone |
Signal Accuracy Collecting Data
The Bean Score system is accumulating weekly data to validate signal accuracy. After 13+ weeks of history, this section will display win rates and average returns for each σ threshold crossing — answering the question: "When this score says cheap or expensive, does the price subsequently move in the expected direction?"
Theoretical framework — not backtested or forward-tested. The Bean Score uses trailing twelve-month free cash flow yield as a dislocation identifier. It measures whether the market has pushed a stock's yield unusually far from its own baseline behavior. These levels are reference points for identifying potential swing trade opportunities, not buy/sell signals. FCF values update quarterly with earnings; between reports, all movement is price-driven.
Historical Touches
KO has crossed below its 200-week MA 26 times with an average 1-year return of +11.6% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Dec 1962 | Dec 1962 | 1 | 0.0% | +38.7% | +207952.1% |
| Feb 1974 | Mar 1974 | 4 | 2.7% | -29.0% | +32676.9% |
| Mar 1974 | Aug 1977 | 179 | 60.1% | -25.8% | +32604.0% |
| Oct 1977 | Nov 1977 | 4 | 5.3% | +21.5% | +41779.9% |
| Nov 1977 | Mar 1978 | 14 | 5.3% | +15.9% | +42473.1% |
| May 1979 | May 1979 | 2 | 1.8% | -1.5% | +40670.2% |
| Jul 1979 | Jul 1979 | 1 | 0.6% | +0.3% | +39903.5% |
| Sep 1979 | Jul 1980 | 42 | 18.1% | -4.3% | +40076.7% |
| Sep 1980 | Dec 1980 | 16 | 11.7% | +3.4% | +42347.2% |
| Jan 1981 | Feb 1981 | 5 | 1.8% | +0.5% | +40678.4% |
| Aug 1981 | Sep 1981 | 6 | 4.9% | +21.9% | +39709.3% |
| Jan 1982 | Mar 1982 | 9 | 7.5% | +64.7% | +40490.4% |
| May 1982 | May 1982 | 1 | 0.1% | +70.6% | +38762.0% |
| Aug 1999 | Nov 1999 | 13 | 17.3% | +3.8% | +476.0% |
| Dec 1999 | Jan 2000 | 3 | 3.9% | -9.3% | +463.9% |
| Jan 2000 | Jul 2000 | 26 | 25.9% | +3.1% | +491.8% |
| Aug 2000 | Apr 2002 | 89 | 28.5% | -20.1% | +454.8% |
| Jun 2002 | Jun 2002 | 1 | 0.5% | -11.7% | +499.4% |
| Jul 2002 | Dec 2003 | 74 | 25.6% | -12.3% | +532.3% |
| Jul 2004 | May 2005 | 43 | 15.1% | -0.1% | +587.6% |
| May 2005 | May 2006 | 48 | 8.0% | +1.9% | +589.2% |
| Oct 2008 | May 2009 | 32 | 16.1% | +36.5% | +569.5% |
| Mar 2020 | Apr 2020 | 3 | 12.8% | +37.1% | +153.2% |
| May 2020 | May 2020 | 1 | 2.0% | +30.8% | +124.2% |
| Jun 2020 | Jun 2020 | 1 | 0.9% | +28.7% | +120.6% |
| Oct 2023 | Oct 2023 | 2 | 0.7% | +36.1% | +63.8% |
| Average | 24 | — | +11.6% | — |
Frequently Asked Questions
Is KO below its 200-week moving average?
No. The Coca-Cola Company (KO) is currently 30.7% above its 200-week moving average of $61.85. It would need to fall to $61.85 to cross below the line.
What is KO's 200-week moving average price?
The Coca-Cola Company's 200-week moving average is $61.85 as of 2026-05-15. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when KO drops below its 200-week moving average?
KO has crossed below its 200-week moving average 26 times in our data. On average, buying at that moment produced a one-year return of +11.6%. These dips have historically been decent entry points. These episodes lasted 24 weeks on average.
Is KO a good value right now?
Here's what our data says about KO as of 2026-05-15: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 56. Free cash flow yield is 0.9%. Return on equity is 43.4%. Price-to-book is 10.3x. This is not a buy or sell recommendation — always do your own research.
How does KO compare to the S&P 500?
Over the past 33.4 years, $100 invested in KO would have grown to $1733, compared to $3058 for the S&P 500. That's 8.9% annualized vs 10.8% for the index. KO has underperformed the broader market over this period.
Does KO pay a dividend?
Yes. The Coca-Cola Company currently pays a dividend yield of 262.00%. It is also a Dividend Aristocrat, meaning it has raised its dividend for 25 or more consecutive years.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-05-15