KMB
Kimberly-Clark Corporation Consumer Staples - Household Products Investor Relations →
Kimberly-Clark Corporation (KMB) closed at $98.20 as of 2026-03-20, trading 17.2% below its 200-week moving average of $118.60. This places KMB in the extreme value zone. The stock is currently moving closer to the line, down from -16.7% last week. The 14-week RSI sits at 45, indicating neutral momentum.
Trading volume is running at 1.5x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.76 ratio) is neutral — neither side is clearly dominating.
Over the past 2352 weeks of data, KMB has crossed below its 200-week moving average 22 times. On average, these episodes lasted 10 weeks. Historically, investors who bought KMB at the start of these episodes saw an average one-year return of +22.2%.
With a market cap of $32.6 billion, KMB is a large-cap stock. The company generates a free cash flow yield of 2.8%. Return on equity stands at 126.6%, indicating strong profitability. The stock trades at 21.7x book value.
KMB is a Dividend Aristocrat, having increased its dividend for 25 or more consecutive years. The current yield is 521.00%.
Over the past 33.2 years, a hypothetical investment of $100 in KMB would have grown to $1009, compared to $2683 for the S&P 500. KMB has returned 7.2% annualized vs 10.4% for the index, underperforming the broader market over this period.
In the past 12 months, corporate insiders have made 2 open-market purchases totaling $1,080,242. Notably, these purchases occurred while KMB is trading below its 200-week moving average — insiders are buying when the market is most pessimistic.
Free cash flow has been declining at a -4.1% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: KMB vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After KMB Crosses Below the Line?
Across 20 historical episodes, buying KMB when it crossed below its 200-week moving average produced an average return of +15.3% after 12 months (median +11.0%), compared to +13.2% for the S&P 500 over the same periods. 74% of those episodes were profitable after one year. After 24 months, the average return was +29.9% vs +32.7% for the index.
Each line shows $100 invested at the moment KMB crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
KMB has crossed below its 200-week MA 22 times with an average 1-year return of +22.2% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jul 1982 | Jul 1982 | 1 | 0.4% | +46.1% | +10416.1% |
| Aug 1982 | Aug 1982 | 1 | 0.9% | +49.1% | +10462.0% |
| Nov 1994 | Nov 1994 | 1 | 3.5% | +64.7% | +1056.3% |
| Jan 1995 | Jan 1995 | 3 | 3.3% | +67.5% | +1013.7% |
| Aug 1998 | Sep 1998 | 4 | 5.4% | +49.8% | +535.9% |
| Mar 2000 | Mar 2000 | 1 | 3.0% | +52.7% | +413.2% |
| Oct 2001 | Oct 2001 | 1 | 4.2% | +11.0% | +351.9% |
| Jul 2002 | Jul 2002 | 1 | 7.0% | -2.1% | +339.2% |
| Sep 2002 | Dec 2003 | 61 | 22.9% | -4.5% | +314.3% |
| Jun 2008 | Aug 2008 | 6 | 9.1% | -8.6% | +222.0% |
| Oct 2008 | Jul 2009 | 41 | 25.9% | +9.4% | +237.4% |
| Oct 2017 | Nov 2017 | 1 | 0.2% | -1.3% | +19.7% |
| Feb 2018 | Feb 2018 | 1 | 0.4% | +7.7% | +18.1% |
| Mar 2018 | Aug 2018 | 23 | 10.4% | +7.4% | +17.5% |
| Oct 2018 | Nov 2018 | 6 | 8.1% | +30.3% | +17.3% |
| Jan 2019 | Jan 2019 | 1 | 2.9% | +36.9% | +17.3% |
| Mar 2022 | Mar 2022 | 3 | 4.4% | +6.9% | -2.7% |
| Jun 2022 | Jun 2022 | 1 | 2.1% | +17.2% | -6.9% |
| Sep 2022 | Nov 2022 | 8 | 12.7% | +6.2% | -8.0% |
| Feb 2023 | Mar 2023 | 4 | 3.8% | +0.1% | -11.8% |
| Sep 2023 | Mar 2024 | 25 | 7.1% | +19.1% | -13.4% |
| Sep 2025 | Ongoing | 26+ | 18.8% | Ongoing | -17.7% |
| Average | 10 | — | +22.2% | — |
Frequently Asked Questions
Is KMB below its 200-week moving average?
Yes. As of 2026-03-20, Kimberly-Clark Corporation (KMB) is trading 17.2% below its 200-week moving average of $118.60. The current price is $98.20.
What is KMB's 200-week moving average price?
Kimberly-Clark Corporation's 200-week moving average is $118.60 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when KMB drops below its 200-week moving average?
KMB has crossed below its 200-week moving average 22 times in our data. On average, buying at that moment produced a one-year return of +22.2%. These dips have historically been decent entry points. These episodes lasted 10 weeks on average.
Is KMB a good value right now?
Here's what our data says about KMB as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 45. Free cash flow yield is 2.8%. Return on equity is 126.6%. Price-to-book is 21.7x. This is not a buy or sell recommendation — always do your own research.
How does KMB compare to the S&P 500?
Over the past 33.2 years, $100 invested in KMB would have grown to $1009, compared to $2683 for the S&P 500. That's 7.2% annualized vs 10.4% for the index. KMB has underperformed the broader market over this period.
Does KMB pay a dividend?
Yes. Kimberly-Clark Corporation currently pays a dividend yield of 521.00%. It is also a Dividend Aristocrat, meaning it has raised its dividend for 25 or more consecutive years.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20