GOOG
Alphabet Inc. (Class C) Technology - Internet Services Investor Relations →
Alphabet Inc. (Class C) (GOOG) closed at $298.79 as of 2026-03-20, trading 82.2% above its 200-week moving average of $164.03. The stock is currently moving closer to the line, down from 84.7% last week. The 14-week RSI sits at 44, indicating neutral momentum.
Over the past 14 weeks, down-weeks have had more trading volume than up-weeks (0.66 buyers-vs-sellers ratio). That means when people are active, they're more often selling than buying. Sellers are still more in control than buyers.
Over the past 1078 weeks of data, GOOG has crossed below its 200-week moving average 8 times. On average, these episodes lasted 9 weeks. Historically, investors who bought GOOG at the start of these episodes saw an average one-year return of +30.8%.
With a market cap of $3.6 trillion, GOOG is a mega-cap stock. The company generates a free cash flow yield of 1.1%. Return on equity stands at 35.7%, indicating strong profitability. The stock trades at 8.7x book value.
The company has been aggressively buying back shares, reducing its share count by 5.9% over the past three years. GOOG passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.
Over the past 20.8 years, a hypothetical investment of $100 in GOOG would have grown to $4203, compared to $769 for the S&P 500. That represents an annualized return of 19.7% vs 10.3% for the index — confirming GOOG as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been growing at a 6.9% compound annual rate, with 4 consecutive years of positive cash generation.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: GOOG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After GOOG Crosses Below the Line?
Across 8 historical episodes, buying GOOG when it crossed below its 200-week moving average produced an average return of +30.9% after 12 months (median +31.0%), compared to +17.2% for the S&P 500 over the same periods. 100% of those episodes were profitable after one year. After 24 months, the average return was +64.4% vs +37.0% for the index.
Each line shows $100 invested at the moment GOOG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
GOOG has crossed below its 200-week MA 8 times with an average 1-year return of +30.8% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Sep 2008 | Aug 2009 | 44 | 39.1% | +25.2% | +3026.0% |
| May 2010 | May 2010 | 1 | 2.2% | +11.0% | +2462.2% |
| Jun 2010 | Sep 2010 | 12 | 10.2% | +0.5% | +2458.8% |
| Jun 2011 | Jun 2011 | 2 | 6.0% | +16.4% | +2393.7% |
| Aug 2011 | Aug 2011 | 1 | 2.7% | +37.9% | +2363.7% |
| Oct 2022 | Nov 2022 | 1 | 7.4% | +50.4% | +247.5% |
| Dec 2022 | Jan 2023 | 6 | 7.6% | +46.8% | +223.7% |
| Feb 2023 | Mar 2023 | 5 | 7.6% | +58.4% | +217.6% |
| Average | 9 | — | +30.8% | — |
Frequently Asked Questions
Is GOOG below its 200-week moving average?
No. Alphabet Inc. (Class C) (GOOG) is currently 82.2% above its 200-week moving average of $164.03. It would need to fall to $164.03 to cross below the line.
What is GOOG's 200-week moving average price?
Alphabet Inc. (Class C)'s 200-week moving average is $164.03 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when GOOG drops below its 200-week moving average?
GOOG has crossed below its 200-week moving average 8 times in our data. On average, buying at that moment produced a one-year return of +30.8%. These dips have historically been decent entry points. These episodes lasted 9 weeks on average.
Is GOOG a good value right now?
Here's what our data says about GOOG as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 44. Free cash flow yield is 1.1%. Return on equity is 35.7%. Price-to-book is 8.7x. This is not a buy or sell recommendation — always do your own research.
How does GOOG compare to the S&P 500?
Over the past 20.8 years, $100 invested in GOOG would have grown to $4203, compared to $769 for the S&P 500. That's 19.7% annualized vs 10.3% for the index. GOOG has outperformed the broader market over this period.
Does GOOG pay a dividend?
Yes. Alphabet Inc. (Class C) currently pays a dividend yield of 28.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20