DG
Dollar General Corporation Consumer Discretionary - Discount Retail Investor Relations →
Dollar General Corporation (DG) closed at $124.52 as of 2026-03-20, trading 12.6% below its 200-week moving average of $142.41. This places DG in the extreme value zone. The stock is currently moving closer to the line, down from -7.6% last week. The 14-week RSI sits at 44, indicating neutral momentum.
Trading volume is running at 1.5x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.01 ratio) is neutral — neither side is clearly dominating.
Over the past 805 weeks of data, DG has crossed below its 200-week moving average 4 times. On average, these episodes lasted 35 weeks. Historically, investors who bought DG at the start of these episodes saw an average one-year return of +20.6%.
With a market cap of $27.4 billion, DG is a large-cap stock. The company generates a free cash flow yield of 7.9%, which is healthy. Return on equity stands at 19.0%, a solid level. The stock trades at 3.2x book value.
Over the past 15.5 years, a hypothetical investment of $100 in DG would have grown to $510, compared to $721 for the S&P 500. DG has returned 11.1% annualized vs 13.6% for the index, underperforming the broader market over this period.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: DG vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After DG Crosses Below the Line?
Across 3 historical episodes, buying DG when it crossed below its 200-week moving average produced an average return of +17.0% after 12 months (median +50.0%), compared to +16.5% for the S&P 500 over the same periods. 50% of those episodes were profitable after one year. After 24 months, the average return was +14.0% vs +32.0% for the index.
Each line shows $100 invested at the moment DG crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
DG has crossed below its 200-week MA 4 times with an average 1-year return of +20.6% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Feb 2011 | Feb 2011 | 1 | 0.6% | +57.5% | +427.8% |
| May 2023 | Jan 2026 | 137 | 61.0% | -16.2% | -20.5% |
| Jan 2026 | Feb 2026 | 1 | 1.1% | N/A | -13.2% |
| Mar 2026 | Ongoing | 2+ | 12.6% | Ongoing | -5.6% |
| Average | 35 | — | +20.6% | — |
Frequently Asked Questions
Is DG below its 200-week moving average?
Yes. As of 2026-03-20, Dollar General Corporation (DG) is trading 12.6% below its 200-week moving average of $142.41. The current price is $124.52.
What is DG's 200-week moving average price?
Dollar General Corporation's 200-week moving average is $142.41 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when DG drops below its 200-week moving average?
DG has crossed below its 200-week moving average 4 times in our data. On average, buying at that moment produced a one-year return of +20.6%. These dips have historically been decent entry points. These episodes lasted 35 weeks on average.
Is DG a good value right now?
Here's what our data says about DG as of 2026-03-20: The stock is below its 200-week moving average, which is the starting point for our analysis. The 14-week RSI is 44. Free cash flow yield is 7.9%. Return on equity is 19.0%. Price-to-book is 3.2x. This is not a buy or sell recommendation — always do your own research.
How does DG compare to the S&P 500?
Over the past 15.5 years, $100 invested in DG would have grown to $510, compared to $721 for the S&P 500. That's 11.1% annualized vs 13.6% for the index. DG has underperformed the broader market over this period.
Does DG pay a dividend?
Yes. Dollar General Corporation currently pays a dividend yield of 190.00%.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20