AMZN
Amazon.com Inc. Consumer Discretionary - E-Commerce Investor Relations →
Amazon.com Inc. (AMZN) closed at $205.37 as of 2026-03-20, trading 22.6% above its 200-week moving average of $167.48. The stock is currently moving closer to the line, down from 24.4% last week. The 14-week RSI sits at 40, indicating neutral momentum.
Trading volume is running at 1.2x of its 14-week average, which is in the normal range. The balance between buying and selling volume (0.77 ratio) is neutral — neither side is clearly dominating.
Over the past 1457 weeks of data, AMZN has crossed below its 200-week moving average 12 times. On average, these episodes lasted 23 weeks. Historically, investors who bought AMZN at the start of these episodes saw an average one-year return of +32.1%.
With a market cap of $2.2 trillion, AMZN is a mega-cap stock. The company generates a free cash flow yield of 1.1%. Return on equity stands at 22.3%, indicating strong profitability. The stock trades at 5.4x book value.
Share count has increased 4.8% over three years, indicating dilution. AMZN passes our Buffett quality screen: high return on equity, low debt, and positive free cash flow.
Over the past 28 years, a hypothetical investment of $100 in AMZN would have grown to $52158, compared to $947 for the S&P 500. That represents an annualized return of 25.0% vs 8.4% for the index — confirming AMZN as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.
Free cash flow has been volatile over the past several years, making the quality of earnings harder to assess.
Business Health
Annual financials — how the underlying business has performed over the past several years.
Cash Flow Free cash flow & net income ($M)
Revenue Annual revenue ($M) — business growth proxy
Total Debt Balance sheet debt ($M)
ROIC Return on invested capital (%)
FCF Yield Free cash flow / market cap (%) — Yartseva signal
Gross Margin Pricing power & competitive moat (%)
Shares Outstanding Buybacks vs dilution (millions)
Growth of $100: AMZN vs S&P 500
Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.
What Happens After AMZN Crosses Below the Line?
Across 12 historical episodes, buying AMZN when it crossed below its 200-week moving average produced an average return of +29.0% after 12 months (median +29.0%), compared to +7.9% for the S&P 500 over the same periods. 67% of those episodes were profitable after one year. After 24 months, the average return was +51.2% vs +8.9% for the index.
Each line shows $100 invested at the moment AMZN crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.
Historical Touches
AMZN has crossed below its 200-week MA 12 times with an average 1-year return of +32.1% after recovery.
| Crossed Below | Recovered | Weeks | Max Depth | 1-Year Return | Return Since Touch |
|---|---|---|---|---|---|
| Jun 2000 | Jul 2000 | 3 | 9.1% | -63.4% | +12025.2% |
| Jul 2000 | Aug 2000 | 3 | 19.5% | -59.2% | +13591.3% |
| Oct 2000 | May 2003 | 135 | 83.9% | -77.2% | +12913.5% |
| Mar 2006 | Nov 2006 | 36 | 32.5% | +7.2% | +11240.1% |
| Nov 2006 | Dec 2006 | 2 | 3.3% | +129.8% | +10322.2% |
| Dec 2006 | Apr 2007 | 14 | 8.5% | +139.4% | +10309.0% |
| Oct 2008 | Dec 2008 | 11 | 29.2% | +88.2% | +8009.4% |
| Jan 2009 | Jan 2009 | 2 | 6.5% | +146.4% | +7861.6% |
| Apr 2022 | Jul 2022 | 13 | 16.5% | -15.2% | +65.2% |
| Aug 2022 | Jul 2023 | 48 | 35.8% | +8.3% | +61.1% |
| Aug 2023 | Aug 2023 | 2 | 1.0% | +32.9% | +54.2% |
| Sep 2023 | Oct 2023 | 6 | 8.2% | +48.4% | +59.1% |
| Average | 23 | — | +32.1% | — |
Frequently Asked Questions
Is AMZN below its 200-week moving average?
No. Amazon.com Inc. (AMZN) is currently 22.6% above its 200-week moving average of $167.48. It would need to fall to $167.48 to cross below the line.
What is AMZN's 200-week moving average price?
Amazon.com Inc.'s 200-week moving average is $167.48 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.
What happens when AMZN drops below its 200-week moving average?
AMZN has crossed below its 200-week moving average 12 times in our data. On average, buying at that moment produced a one-year return of +32.1%. These dips have historically been decent entry points. These episodes lasted 23 weeks on average.
Is AMZN a good value right now?
Here's what our data says about AMZN as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 40. Free cash flow yield is 1.1%. Return on equity is 22.3%. Price-to-book is 5.4x. This is not a buy or sell recommendation — always do your own research.
How does AMZN compare to the S&P 500?
Over the past 28 years, $100 invested in AMZN would have grown to $52158, compared to $947 for the S&P 500. That's 25.0% annualized vs 8.4% for the index. AMZN has outperformed the broader market over this period.
Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.
Data as of week of 2026-03-20