AAPL

Apple Inc. Technology - Consumer Electronics Investor Relations →

NO
26.0% ABOVE
↓ Approaching Was 27.4% last week
-15% -10% -5% 0% 5% 10% 15%+
Buy Threshold $196.87
14-Week RSI 36
Rel. Volume (14w) This week's trading vs. the 14-week average 1.4x
Buyers vs. Sellers (14w) Are up-weeks or down-weeks getting more volume? 1.21

Apple Inc. (AAPL) closed at $247.99 as of 2026-03-20, trading 26.0% above its 200-week moving average of $196.87. The stock is currently moving closer to the line, down from 27.4% last week. The 14-week RSI sits at 36, indicating neutral momentum.

Trading volume is running at 1.4x of its 14-week average, which is in the normal range. The balance between buying and selling volume (1.21 ratio) is neutral — neither side is clearly dominating.

Over the past 2314 weeks of data, AAPL has crossed below its 200-week moving average 22 times. On average, these episodes lasted 28 weeks. Historically, investors who bought AAPL at the start of these episodes saw an average one-year return of +16.6%.

With a market cap of $3.6 trillion, AAPL is a mega-cap stock. The company generates a free cash flow yield of 2.9%. Return on equity stands at 152.0%, indicating strong profitability. The stock trades at 41.4x book value.

The company has been aggressively buying back shares, reducing its share count by 7.3% over the past three years.

Over the past 33.2 years, a hypothetical investment of $100 in AAPL would have grown to $57772, compared to $2683 for the S&P 500. That represents an annualized return of 21.1% vs 10.4% for the index — confirming AAPL as a market-beating investment and the kind of quality company where buying during 200-week moving average touches has historically been rewarded.

Free cash flow has been declining at a -3.9% compound annual rate. A deteriorating cash flow trend warrants extra scrutiny — the stock may be cheap for a reason.

Business Health

Annual financials — how the underlying business has performed over the past several years.

Cash Flow Free cash flow & net income ($M)

Revenue Annual revenue ($M) — business growth proxy

Total Debt Balance sheet debt ($M)

ROIC Return on invested capital (%)

FCF Yield Free cash flow / market cap (%) — Yartseva signal

Gross Margin Pricing power & competitive moat (%)

Shares Outstanding Buybacks vs dilution (millions)

Growth of $100: AAPL vs S&P 500

Monthly data normalized to $100 at start. Vertical dashed lines mark 200-week MA touches.

What Happens After AAPL Crosses Below the Line?

Across 11 historical episodes, buying AAPL when it crossed below its 200-week moving average produced an average return of +1.0% after 12 months (median -32.0%), compared to +11.8% for the S&P 500 over the same periods. 30% of those episodes were profitable after one year. After 24 months, the average return was +81.3% vs +32.0% for the index.

Each line shows $100 invested at the moment AAPL crossed below its 200-week MA. Bold blue = stock average. Gray dashed = S&P 500 average over same periods.

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Historical Touches

AAPL has crossed below its 200-week MA 22 times with an average 1-year return of +16.6% after recovery.

Crossed BelowRecoveredWeeksMax Depth1-Year ReturnReturn Since Touch
Nov 1981Oct 19824648.3%+62.5%+381648.5%
Sep 1983Jan 19841527.7%+10.8%+299000.3%
Jan 1984Feb 1984410.1%+13.4%+277535.0%
Mar 1984Apr 1984613.2%-18.5%+274901.2%
Jun 1984Jul 198457.6%-32.1%+273604.0%
Aug 1984Dec 19841616.1%-43.4%+273604.0%
Feb 1985Mar 19865544.5%+0.5%+291485.6%
Mar 1986Apr 198610.3%+168.2%+271046.3%
Dec 1989Dec 198913.2%+19.6%+104887.3%
Jan 1990Mar 199087.8%+37.9%+102604.8%
Aug 1990Dec 19901628.3%+47.5%+96397.7%
Jun 1991Jul 199131.2%+34.0%+84607.3%
Jun 1992Jun 199210.1%-7.5%+77083.9%
Aug 1992Aug 199233.6%-31.9%+79530.8%
Sep 1992Oct 199224.1%-47.4%+78636.6%
Jun 1993May 199510051.1%-38.5%+78134.9%
May 1995Jun 199521.1%-36.8%+78125.1%
Sep 1995May 199813854.8%-41.3%+92469.3%
May 1998Jun 199866.1%+57.6%+118666.4%
Oct 2000Feb 200417753.7%-27.3%+74505.5%
Oct 2008Oct 200810.6%+111.6%+8487.4%
Nov 2008Mar 20091917.8%+126.6%+9071.7%
Average28+16.6%

Frequently Asked Questions

Is AAPL below its 200-week moving average?

No. Apple Inc. (AAPL) is currently 26.0% above its 200-week moving average of $196.87. It would need to fall to $196.87 to cross below the line.

What is AAPL's 200-week moving average price?

Apple Inc.'s 200-week moving average is $196.87 as of 2026-03-20. This is the average weekly closing price over roughly the last 4 years, and it acts as a long-term trend line. When a stock drops below this level, it can signal that the price has fallen far enough from the long-term trend to attract value-oriented investors.

What happens when AAPL drops below its 200-week moving average?

AAPL has crossed below its 200-week moving average 22 times in our data. On average, buying at that moment produced a one-year return of +16.6%. These dips have historically been decent entry points. These episodes lasted 28 weeks on average.

Is AAPL a good value right now?

Here's what our data says about AAPL as of 2026-03-20: The stock is above its 200-week moving average, so it doesn't currently meet our primary signal. The 14-week RSI is 36. Free cash flow yield is 2.9%. Return on equity is 152.0%. Price-to-book is 41.4x. This is not a buy or sell recommendation — always do your own research.

How does AAPL compare to the S&P 500?

Over the past 33.2 years, $100 invested in AAPL would have grown to $57772, compared to $2683 for the S&P 500. That's 21.1% annualized vs 10.4% for the index. AAPL has outperformed the broader market over this period.

Does AAPL pay a dividend?

Yes. Apple Inc. currently pays a dividend yield of 42.00%.

Not financial advice. This is an educational tool. Past performance does not guarantee future results. Do your own research before making investment decisions.

Data as of week of 2026-03-20